Sony pivots into cars with Sony Mobility and a Vision-S SUV prototype at CES 2022

Sony pivots into cars with Sony Mobility and a Vision-S SUV prototype at CES 2022

Throughout Sony’s keynote presentation at CES 2022, the corporate rolled out the Imaginative and prescient-S EV we noticed final yr, together with a brand new idea SUV dubbed Imaginative and prescient-S 02. However the large shock (this time) is the launch of Sony Mobility, a brand new firm it’s beginning that may deal with electrical vehicles. Whereas the tech trade has been centered for a number of years on whether or not or not Apple may produce a automobile, Sony already confirmed us a working prototype packed filled with its expertise, and now it’s going a step additional.

Sony will set up an working firm “Sony Mobility Inc.” within the spring of 2022, by way of which the corporate intends to discover entry into the EV market.

Sony posted a number of demo movies on YouTube that includes each Imaginative and prescient-S prototype EVs. Some, just like the two-minute Idea Film above, give hints of the picture-perfect life-style these vehicles could possibly be part of. Others showcase the design of the person interface or characteristic a check of distant driving through a 5G connection linking Tokyo and Germany in real-time.

Picture: Sony

We don’t know if this all results in truly taking a Sony-brand automotive for a spin sometime, however clearly, it has a imaginative and prescient for the autonomous, electrical future that it’s pursuing. “We’re exploring a business launch of Sony’s EV,” stated Kenichiro Yoshida, the corporate’s chairman, president, and CEO. That exploration will apparently learn how a “inventive leisure firm” can “redefine mobility.”

Throughout final yr’s reveal of the Imaginative and prescient-S, Sony talked rather a lot about its capabilities with sensors, and we’ll see the way it makes use of that technological benefit within the automotive trade. In 2021, it already shared some ache with automakers in coping with the chip scarcity, whether or not it intends to affix the occasion as a full-fledged competitor or some type of provider or accomplice is what we, and probably Sony, don’t know but.


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