CES, basically, isn’t a lot of a cellphone present. That actually applies to Samsung, which tends to save lots of its large cellular information for Cellular World Congress, a month or two from now. As a substitute, the occasion is extra about large issues: TVs, washing machines, and many others.
Over the previous few years, nonetheless, the electronics big has used the present as a platform for launching its finances flagship — once more, simply forward of the launch of its…flagship-flagship S collection. Through the years, Samsung has toyed round with numerous names for the product, together with the “Lite,” earlier than deciding on “FE” — brief for “Fan Version.” Appears final 12 months’s machine was an enormous success for the corporate. It notes, “Since its launch in This autumn 2020, Galaxy S20 FE offered 10 million models in simply over a 12 months, making it one in all Samsung’s best-selling Galaxy smartphones over the previous 12 months.
In the end, the corporate little question landed on the notion that naming a tool “Lite” was actually main with the truth that the product was “lower than,” from a spec standpoint. So it’s positioning these gadgets as a type of fan service — providing a few of the luxuries of the higher-priced gadgets, whereas dulling a few of the bleeding edges within the identify of maintaining prices down.
For the newly introduced Galaxy S21 FE 5G, that’s a beginning value of $699 (roughly one greenback per letter of the product’s identify). That’s the identical value level the corporate hit with final 12 months’s S20 — and $100 greater than Google’s Pixel 6, which has catapulted to the highest of the listing of reasonably priced flagships (apologies if the flagship and finances distinctions get type of nebulous right here).
“We noticed an unbelievable response to the Galaxy S20 FE and Galaxy S21 lineup,” says Samsung’s TM Roh in a launch. “So we utilized the identical method with S21 FE 5G, equipping it with the premium options that matter most to our loyal Galaxy followers — as a result of we’re centered on delivering a smartphone that meets their most essential wants.”
The handset sports activities a 6.4-inch show with a 120Hz refresh charge, powered by Qualcomm’s Snapdragon 888 processor, as its successor, the Snapdragon 8 Gen 1, is beginning rollout on flagships from corporations like Xiaomi. There’s a triple digicam system with a 12-megapixel important, 32-megapixel ultrawide and 12-megapixel telephoto. The system comes with both 6 or 8GB of RAM and 128 or 256GB of storage, together with a stable 4,500mAh battery. And, after all, because the identify implies, there’s 5G on-board.
The design borrows loads of cues from the usual S21, although the premium construct has been swapped out for a lower-cost plastic building. The S21 FE begins delivery January 11.