Mercedes, BMW, more join list of companies opting-out of an in-person CES – TechMac

Mercedes, BMW, more join list of companies opting-out of an in-person CES – TechCrunch

Two extra auto giants have added their names to the rising record of huge corporations opting out of an in-person CES with lower than per week remaining earlier than kickoff. Yesterday, Mercedes confirmed that it will be skipping the bodily occasion.

“Because the well being and security of our clients, companions, workers and friends are our highest precedence,” the corporate stated in a press release. “Because of the massive group of individuals and the completely different country-specific rules, a strong, secure and innocent planning for all individuals is sadly not be possible within the present state of affairs. We deeply remorse this determination however take into account it obligatory.”

As we speak, BMW adopted swimsuit, issuing a media launch, saying a shift to a digital press convention. The carmaker’s assertion was quick and candy, noting, “For a few years, the BMW Group has been presenting improvements on the Shopper Electronics Present (CES) in Las Vegas. Because of the pandemic state of affairs, the BMW Group will transfer all deliberate media actions at CES to a completely digital program livestreamed from Germany.”

Lidar firm Velodyne, in the meantime, issued a full press launch about its determination this week, stating:

Velodyne Lidar is not going to take part in particular person at CES 2022 as a result of surge in COVID-19 an infection charges. The well being and security of workers, companions and the general public are the topmost priorities for Velodyne and have been the first components within the firm’s determination.

Early as we speak, IBM additionally confirmed its determination to extract itself from the in-person occasion in a press release to TechMac:

Because of the evolving COVID situations, and out of an abundance of warning, IBM is not going to take part on-site at CES in Las Vegas this 12 months. We look ahead to collaborating within the occasion nearly.

Additionally newly out is Panasonic, which had deliberate an in-person press convention for January 4. The corporate has shifted to a digital occasion and can solely have a restricted presence on the present.

These corporations be part of GM, Google, Microsoft, AMD, OnePlus, MSI, Lenovo, Intel, T-Cellular, AT&T, Meta, Twitter, Amazon, Proctor & Gamble, TikTok, Pinterest and a lot of main media retailers, TechMac included. The choice to leap ship over mounting omicron considerations is probably going an particularly tough one for startups, who depend on exhibits like CES to get seen. I’ve, nevertheless, been contacted by a rising variety of smaller corporations who’ve made the tough determination to remain dwelling.

Over 2200 corporations are confirmed to take part in particular person at CES 2022 in Las Vegas. Our focus stays on convening the tech trade and giving those that can not attend in particular person the power to expertise the magic of CES digitally.

— CES (@CES) December 24, 2021

The Shopper Expertise Affiliation — which runs CES — has stood agency in its plans to go forward with the present, which begins January 5 (with media days on the three and 4).

“CES 2022 shall be in particular person on January 5-8 in Las Vegas with robust security measures in place, and our digital entry can be accessible for those who don’t want to, or can’t journey to Las Vegas,” the org stated in a press release issued December 22. “Our mission stays to convene the trade and provides those that can not attend in particular person the power to expertise the magic of CES digitally.”

On Christmas Day, the Las Vegas Evaluate Journal ran an op-ed from CTA head Gary Shapiro headlined “CES will and should go on in Las Vegas,” which accused media of “inform[ing] the story solely by way of their lens of drama and large identify corporations.”


Please enter your comment!
Please enter your name here