Lululemon names Twitch exec Mike Aragon CEO of Mirror – TechMac

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Lululemon names Twitch exec Mike Aragon CEO of Mirror – TechCrunch

Months after the shock departure of Mirror founder Brynn Putnam, Lululemon at the moment introduced that it has named former Twitch Chief Content material Officer Mike Aragon to run the related health model. Efficient January 17, Aragon shall be getting into the CEO position for each Mirror and Lululemon’s Digital Health line.

“Mike Aragon has a powerful monitor document of constructing profitable manufacturers by connecting folks and constructing communities by digital content material and experiences,” Lululemon CEO Calvin McDonald mentioned in a launch tied to the information. “He’s the perfect chief to chart the trail ahead for MIRROR as we have interaction with the greater than 10 million lululemon company who dwell the sweat life.”

Putnum stepped down as CEO in September efficient instantly, in line with a memo that famous Lululemon was on the seek for “the correct candidate to drive the model’s subsequent part of progress.” The information adopted the health model’s $500 million 2020 acquisition of the related health startup, because the pandemic was fueling curiosity within the class.

Aragon joins the corporate after practically 5 years serving because the CCO of Amazon-owned livestreaming service Twitch. Previous to that, he served because the GM of Crunchyroll guardian, Ellation and a VP at PlayStation Community/Sony.

“Mirror has a robust market place with a rising subscriber base, and I sit up for constructing upon this strong basis and defining the subsequent chapter of progress with the gifted MIRROR workforce,” he mentioned in the identical launch.

Curiosity in house health has continued because the pandemic has raged on, although re-openings of gyms have impacted the underside line of rivals like Peloton. Mirror has additionally seen elevated competitors from fellow full-screen exercise platforms like Tempo and Tonal. Earlier this week, Nike filed a lawsuit towards Lululemon over the infringement of six patents associated to Mirror and related apps.

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