How Meituan is redefining food delivery in China with drones – TechMac

How Meituan is redefining food delivery in China with drones – TechCrunch

On a congested sidewalk subsequent to a busy mall in Shenzhen, a 20-something girl makes use of a smartphone app to order a milk tea on Meituan, a serious meals supply firm. In below ten minutes, the pearl-white drink arrives, not on the again of one of many metropolis’s ubiquitous supply bikes, however descending from the cloudy heavens, in a cardboard field on the again of a drone, right into a small roadside kiosk. The one factor the scene is lacking is a choir of angels.

Over the previous two years, Meituan, one in every of China’s largest web corporations, has flown 19,000 meals to eight,000 prospects throughout Shenzhen, a metropolis with shut to twenty million folks. The pilot program is on the market to only seven neighborhoods, every with a three-kilometer stretch, and solely from a choose variety of retailers. The drones ship to designated streetside kiosks quite than hover outdoors folks’s home windows as envisioned by sci-fi writers. However the trials are proof of idea for Meituan’s ambitions, and the corporate is now able to ramp up its aerial supply ambitions.

Tencent-backed Meituan isn’t the one Chinese language tech big that hopes to fill city skies with tiny fliers. Alibaba, which runs Meituan’s rival, and e-commerce powerhouse, have additionally invested in comparable drone supply providers in recent times.

On the again of the pilot program, Meituan has utilized to function a industrial drone supply service throughout all of Shenzhen, Mao Yinian, head of the corporate’s drone supply unit, mentioned at a press occasion this month. The appliance, submitted in September, is at the moment below evaluation by Shenzhen’s aviation authority and is predicted to obtain approval in 2022, although the precise timeline is topic to authorities choices.

“We went from experimenting within the suburbs to a central space. Which means our operational functionality has reached a brand new degree,” mentioned Chen Tianjian, technical knowledgeable at Meituan’s drone enterprise, on the identical occasion.

Meituan’s self-developed drone simply positioned a milk tea order into its supply station, from which the shopper can decide up the drink utilizing its app. Took 4 minutes for the drone to reach from the service provider 3km away.

— Rita Liao (@ritacyliao) December 17, 2021

Flying meals

In the intervening time, Meituan’s supply drones nonetheless contain quantity of manpower. Take the milk tea order, for instance. As soon as the drink is prepared, Meituan’s backend dispatch system assigns a human courier to fetch it from the service provider within the mall to the roof of the advanced, the place the corporate has arrange drone takeoff pads.

Meituan’s drone launching pads on the roof of a mall in Shenzhen / Photograph: TechMac

Earlier than takeoff, an inspector checks to see if the field holding the drink is safe. Meituan’s navigation system then calculates the quickest and most secure route for the flyer to succeed in the pickup kiosk and off it goes, the milk tea into the sky.

The financial viability for utilizing drones to ship meals after all continues to be unproven. Every of Meituan’s small plane, that are constructed with carbon fiber and weigh round 4 kilograms, can carry about 2.5 kilograms of meals — roughly the burden of a median two-person meal, in response to Chen. If somebody orders only one cup of milk tea, the remaining area is wasted. Every kiosk can maintain about 28 orders, so at peak hours, Meituan is betting on prospects to collect their meals promptly.

There’s additionally the matter of making waste with the brand new supply bins. Meituan mentioned it has arrange recyclable bins subsequent to the kiosks, however prospects are additionally free to maintain the containers. It received’t be shocked if some merely chuck them within the trash.

Classes from the U.S.

From 2017 to 2018, China’s civil aviation authority began “following” the U.S. in mild of analysis performed by the Federal Aviation Administration on low-altitude aerial mobility, in response to Chen. Not lengthy after, the Chinese language regulator started formulating guides and guidelines for this budding area. Meituan has equally studied the paths of its American drone counterparts, however it realizes there isn’t a one-size-fits-all answer, as the 2 nations differ markedly in inhabitants density and client conduct.

A buyer picks up her order from Meituan’s drone touchdown kiosk in Shenzhen. / Photograph: TechMac

Most People stay in suburban sprawl, whereas in China and lots of different Asian nations, persons are concentrated in city clusters. In consequence, drones within the U.S. are “centered extra on endurance,” Chen mentioned. Drones developed by Google and Amazon, for instance, are typically “fixed-winged with vertical touchdown and takeoff talents,” whereas Meituan’s answer falls into the class of a small helicopter, which is extra suited to advanced city environments.

Applied sciences rising within the U.S. typically supply helpful clues to comparable developments in China. The image doesn’t look notably rosy at Amazon Prime Air. The behemoth’s drone supply enterprise reportedly has been lacking deadlines and shedding employees, although the agency mentioned the unit continued to “make nice strides.”

Prime Air, Chen argued, “doesn’t appear to have a transparent technique” and “has been vacillating between” neighborhood supply, which is the main target of Alphabet’s Wing, and long-distance transport, which is UPS’s robust swimsuit. He continued:

Should you take a look at the competitors between China and the U.S. in low-altitude aerial logistics, the essential factor is to determine one’s strategic place. Everybody can design a UVA. The query is what sort of UVA and for what prospects.


When requested in regards to the security of drone supply, Chen mentioned Meituan’s answer “strictly follows” the principles laid out by the “civil aviation authority.” The Beijing-headquartered firm picked Shenzhen as its testing area not solely as a result of it’s residence to drone big DJI and a mature UAV provide chain. The southern metropolis, identified for its financial experiments, additionally has a number of the most pleasant drone insurance policies in China, the knowledgeable mentioned.

Every of Meituan’s drones is registered with Shenzhen’s Unmanned Plane Visitors Administration Data Service System (UATMISS). Throughout flights, they’re required to pin UATMISS with their exact areas each 5 seconds. Extra essential, Meituan’s navigation system works to make sure the flyers keep away from crowds and built-up areas on the bottom, even at the price of making detours.

Milk tea arriving from Meituan’s drone supply field / Photograph: TechMac

The drones being piloted are Meituan’s third iteration on the mannequin. They boast a noise degree of about 50 decibels heard from a 15-meter distance, which is equal to “daytime avenue degree,” in response to Chen. The following era will probably be even quieter with noise decreased to “nighttime avenue degree.” However the small plane can’t be too quiet, as regulators have suggested that having a suitable degree of noise “is safer.”

Human assist

Meituan doesn’t plan to exchange its thousands and thousands of couriers in China with unmanned flyers outright, although automation would take some load off its overworked supply platform. Its dispatch algorithms have come below criticism from each the general public and the federal government for allegedly placing enterprise efficiency enterprise above rider security. The problem to recruit employees has already prompted labor-intensive industries to hunt out robotic assist.

Meituan’s objective is to discover a candy spot for human-robot collaboration. Shenzhen’s highway infrastructure is notoriously unfriendly to scooter drivers and cyclists, however aerial journey isn’t restricted by such floor obstructions. Drones can fly over giant interchanges and put meals at spots handy for couriers to fetch and carry to prospects’ last vacation spot.

Meituan is already envisaging extra automation. For example, quite than having its employees manually swap depleted drone batteries, it has performed R&D on automated battery swap stations. It’s additionally exploring a conveyor belt-like system that may transfer gadgets from eating places to drone takeoff pads close by. These options are nonetheless years from large-scale deployment, however the meals supply titan is clearly gliding into an automatic future.


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