No stars, no pink carpet, no televised broadcast: this 12 months’s Golden Globe winners shall be introduced at a drastically scaled-down ceremony Sunday. However do the awards even matter anymore?
Hollywood studios usually use the glamorous luster of the Globes as a key advertising and marketing enhance for his or her movies and TV exhibits, however this 12 months, they’re publicly boycotting the entire affair.
“Proper now, Hollywood, for essentially the most half, isn’t listening to the Golden Globes,” stated Marc Malkin, Selection’s senior tradition and occasions editor.
“If Hollywood is not recognizing these awards in any means, what sort of significance can they really have? I do not suppose a lot,” he advised AFP.
The boycott is the results of years of questionable practices by the Hollywood Overseas Press Affiliation, whose members vote on the Globes.
The group of 100-odd leisure writers with hyperlinks to overseas publications had lengthy been accused — privately, inside Hollywood circles — of a litany of failings from corruption to racism.
However the outsized energy of the Globes — second solely to the Oscars by way of clout — meant any criticism of the group was guarded, till a Los Angeles Instances expose exhibiting the HFPA had no Black members opened the floodgates final 12 months.
Tv rights-holder NBC scrapped this 12 months’s awards broadcast.
So Sunday’s stripped-back 79th Golden Globe Awards — set to start at 6:00 pm (0200 GMT Monday) — can have no viewers, media or stars, with organizers formally citing the resurgent pandemic as the explanation.
However Malkin stated: “The Hollywood Overseas Press Affiliation did attempt to get celebrities to come back and announce the winners of this 12 months’s Golden Globes. And no celeb — no celeb — stated sure.”
This 12 months’s occasion is a far cry from the Globes’ conventional function as “Hollywood’s favourite occasion,” and the primary main occasion of the movie awards season.
Motion pictures successful Globes — and even getting nominations — normally report bumps in ticket gross sales, and studios in different years have proudly plastered their Globe tallies on Sundown Boulevard billboards and advertisements.
This 12 months, Kenneth Branagh’s “Belfast” and Jane Campion’s “The Energy of the Canine” topped the Globes nominations, with seven apiece.
However neither movie’s social media accounts or trailers have made any point out of that, as a substitute trumpeting different accolades akin to nominations for the Critics Selection Awards, and others provided by native city-based critics’ teams, in addition to competition prizes.
“If you happen to’re a studio that hopes to get Golden Globe recognition, however then you definitely get the Golden Globe and also you really do not have a good time it, does it matter?” requested Malkin.
In fact, Hollywood loves a superb comeback story, and few could be courageous sufficient to publicly write off a return to good graces for the internationally well-known awards.
“A gold statue is a gold statue. And for many years, it has been a barometer of success,” stated Richard Licata, a TV communications strategist and CEO of Licata & Co.
“To me, the Globes have at all times mattered to anybody who was ever campaigning for an Oscar or an Emmy,” he added.
For the reason that scandal broke, the HFPA has rushed by means of reforms, together with admitting its greatest ever annual consumption of notably extra numerous new members.
It has banned members from accepting lavish items and resort stays from studios courting their votes.
“Because the months have gone on, and this group has reorganized, re-governed themselves, I believe saner minds lately have detected that the boycott was greater than a whiff of a private vendetta,” stated Licata.
Whereas studios are publicly holding the HFPA at arm’s size, sources advised AFP that members had been quietly being despatched hyperlinks or DVDs, and being invited to screenings — typically even on the request of their A-list stars.
So, do the Globes nonetheless matter? Possibly sometime.
“That is an trade that has a really lengthy historical past of forgiving. They will take one thing down, after which after a time frame, there’s forgiveness,” Licata stated.
“Yeah, I believe the Globes will come again.”
(This story has not been edited by NDTV workers and is auto-generated from a syndicated feed.)