BMW AG says it beat Mercedes-Benz in international premium-car gross sales final yr, the primary time it has trumped its German arch rival since 2015.
“Proudly claiming primary place within the international premium automotive phase for the BMW model in 2021,” BMW’s head of gross sales Pieter Nota wrote in a publish on LinkedIn Monday, crediting the win to the corporate’s product lineup and operational efficiency.
BMW did not but element full-year gross sales numbers, however deliveries have been monitoring forward of the Daimler AG model for a lot of this yr. The Munich-based automaker has been much less affected by the worldwide scarcity of semiconductors that has snarled manufacturing strains globally.
Various carmakers who had signaled the worst of the chip crunch to be over after a troublesome third quarter have began to stroll again these expectations. Mercedes on Monday stated scarce provide of the parts will proceed to grip the trade through the first half of the yr and urged extra capability to be added globally.
BMW will report its full-year gross sales numbers on January 12, based on a spokeswoman. The automaker delivered 1.7 million BMW-branded automobiles by means of the primary 9 months of the yr, it stated beforehand, exceeding Daimler AG’s Mercedes-Benz by greater than 112,000 automobiles.
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